Sound branding
AVAS sounds different from the electronic exhaust system - not only in terms of power (the latter sounds louder). But also the specifics of creating sound layers, timbre. There are many nuances in their creation, which ultimately give a balanced sound in different modes and on different types of transport.

Mercedes-Benz AVAS: the sound of the future for electric vehicles
Mercedes has also paid attention to AVAS sound design to match

How BMW Invented Their Own AVAS System and Sounds
BMW has always been a company that prides itself on innovation and creativity. One of their latest inventions

A Key Role of Sound Branding
Electric vehicles have been rapidly gaining popularity over the past few years, and it's not hard to see why.

Audio branding for the automotive business
Audio branding is the use of sound to create a unique and memorable brand identity for a product or service. In the automotive business, sound branding can be used in a variety of ways