Electric car sound: A NEW ERA WITH THOR AVAS

With the rise of electric cars, a new aspect has emerged - the sound. Unlike traditional vehicles, electric cars are almost silent, which can be a safety concern for pedestrians and cyclists. Recognizing this, lawmakers worldwide have mandated that electric vehicles (EVs) must produce a sound to alert those nearby - a system known as an Acoustic Vehicle Alerting System (AVAS).

THOR AVAS is at the forefront of creating innovative sounds for EVs. Unlike the simple beeps or engine sounds that some may imagine, THOR AVAS aims to develop a rich audio landscape. The team understands that the sound a car makes is part of its identity, and so they design unique, distinctive sounds that can be recognized instantly.

THOR AVAS isn't just creating sounds - we're creating experiences. Our designers and engineers are exploring a variety of sounds, from futuristic whirrs and hums to more organic, natural sounds. The aim is to find a balance between a sound that alerts pedestrians and one that is not obtrusive or annoying to the driver and passengers.

THOR AVAS also aims to make sounds that harmonize with the environment. The team is developing technology that can adjust the volume and tone of the AVAS sound depending on the speed of the car and the level of ambient noise. This new era of sounds for electric vehicles is still in its early stages, but we hope that with our solution we can look forward to a future in which every electric car not only contributes to a greener planet, but also adds unique soundtracks to the streets of our modern cities.